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Successful interface management between the business department and IT leads to innovative solution proposals and project approval

Finding a common language between the business department and IT is often not easy. Different experiences, expertise and jargon creates a barrier to mutual understanding and efficient cooperation. A solid understanding of different perspectives is essential, especially in cross-functional projects. As an interface partner, we offer the entire spectrum, from IT to business experts, and therefore serve as an intermediary.
In this particular case, H&Z.digital, with its interdisciplinary experience and holistic approach, supported its client in the conceptualisation of a marketing digitalisation project and accompanied it until the successful project release.

Starting point

  • After conducting an internal marketing automation pilot, insights and requirements were consolidated and transitioned to project status.
  • A cross-functional topic with a very tight timeframe
  • Different communication levels and technical jargon made it difficult to find quick solutions
  • Missing of a neutral interface position with a technical and professional background

Solution

  • Independent, conceptual translator between the department and IT
  • Agile requirements workshop with participants from both departments for joint requirements and solution finding
  • Advancing the overall transformation process
  • Interface management for successful bridging

Customer benefits

  • Creation of a general concept for a marketing digitisation project
  • Successful project approval by the management board
  • Creating a consensus between the department and IT
  • Promoting good, professional and efficient cooperation
  • Avoiding misinterpretations and misunderstandings
Unsere Kunden: M-net

Customer
M-net Telecommunications GmbH

Branch
Telecommunication & Internet

Consulting field
Digital Processes
Change and transformation support

Duration
Two months

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Locations

 

South

H&Z.digital GmbH

Max-Joseph-Str. 6

80333 München

 

North

H&Z.digital GmbH

Rosenstr. 2

26122 Oldenburg

 

T +49 89 215 362 320

M info@hz.digital